Back when I was working for Reuters they came up with a great tag line for their news service - "The Truth - Deal with It" linking the idea of Reuters as an impartial news source and its ability to deliver that news quickly to trading desktops thus offering advantages to traders making decisions about whether to buy or sell. The difficult question, especially in our "post truth" world is how can we be objective and in the rather different field of my PhD research I have been promoted to think about the John Laing archive in terms of how objective is the story that it tells of the company and its accomplishments and whether the process of managing the archive itself alters the meaning. Rebecca Peabody's article What Is the Future of the Photo Archive? started this line of thinking and led onto looking at the Photo Archives series of symposia and in particular Photo Archives V: The Paradigm of Objectivity . I probably need to start to think more about the